LP893

July 10, 2024
Listicle
5 Reasons Why You Need To Try Jones Road Beauty If You Love A No-Makeup Makeup Look
Jones Road
Jones Road
Jones Road Listicle
Jones Road Listicle
Title
5 Reasons Why You Need To Try Jones Road Beauty If You Love A No-Makeup Makeup Look
Categoy
Listicle
Angle
Health & Beauty
Score
9
Audience
Individuals who appreciate a natural look with makeup and are conscious about product ingredients
Sale
Call to Action
FIND YOUR PRODUCTS; TAKE THE QUIZ
Analysis
The page effectively communicates the brand's value propositions and leverages authority by mentioning the founder Bobbi Brown. It details benefits with clear and persuasive language and includes strong calls to action. The layout with ample white space, customer validation, and press mentions follows best practices for conversion rate optimization.

Benefits

  • No-makeup makeup look that enhances your natural beauty
  • Clean ingredients that are good for the skin
  • Created by beauty icon Bobbi Brown
  • Loved by the press and many customers
  • Personalized quiz to find the exact products and shade for you
  • Features

  • Best selling Miracle Balm or Face Pencil for a glowing look
  • Follows guidelines to eliminate over 2,700 potential harmful ingredients
  • Expertise from Bobbi Brown with years of experience in the beauty industry
  • Featured in Allure, Vogue, The New York Times, and Fast Company among others
  • Customizable no-makeup makeup kit based on a quiz
  • Pain Points

  • Need for makeup that enhances natural skin not cover it up
  • Concern about harmful ingredients in makeup
  • Looking for expertise in beauty product selection
  • Desire for makeup loved by the press and validated by happy customers
  • Struggle to find the perfect makeup shade and products customized to individual needs