LP889

July 10, 2024
Listicle
5 great reasons to ditch fairy and switch to smol washing up liquid
Smol
Smol
Smol Listicle
Smol Listicle
Title
5 great reasons to ditch fairy and switch to smol washing up liquid
Categoy
Listicle
Angle
Home & Garden
Score
8
Audience
Eco-conscious consumers looking for sustainable and ethically produced washing-up liquids
Sale
Price correct as of Jan 2023 Sainsbury's
Call to Action
TRY SMOL TODAY
Analysis
The page is well-structured with clear headers for each benefit, persuasive with its focus on eco-friendliness, and a strong call-to-action that is repeated twice. It could improve with customer testimonials or trust signals to further enhance credibility.

Benefits

  • Refillable to reduce landfill waste
  • Plant-based and biodegradable at a fair price
  • Cruelty-free and vegan
  • Pump design to prevent overdosing
  • Safe for garden wildlife and pets
  • Features

  • Refill not landfill packaging
  • Plant-based and biodegradable
  • Certified by Leaping Bunny as cruelty-free and vegan
  • Pump bottle to ensure correct dosing
  • Gentle on garden ecosystems
  • Pain Points

  • Waste caused by non-refillable detergent bottles
  • Environmental harm due to non-biodegradable ingredients
  • Overdosing on detergent with regular squeezy bottles
  • Safety concerns for pets and wildlife due to toxic garden waste
  • Use of animal testing and cruel practices in production