YETI is a premium brand that specializes in high-performance coolers, drinkware, and other outdoor gear. Founded with the goal of creating products that could withstand the toughest conditions, YETI is known for its durable, leak-proof, and insulated designs that keep contents cold or hot for extended periods. Their products are popular among outdoor enthusiasts, tailgaters, and anyone who values reliable, long-lasting equipment for their adventures and activities.