WHOOP is a digital fitness and health coaching platform that provides users with advanced wearable technology to monitor their sleep, strain, recovery, and overall health. The WHOOP device tracks various biometric data, and the platform then analyzes this information to provide users with personalized insights and recommendations to help them optimize their health, wellness, and performance. WHOOP's data-driven approach empowers individuals to make informed decisions about their lifestyle and fitness, enabling them to lead healthier and more empowered lives.