War Paint is a UK-based brand that offers award-winning makeup products specifically designed for men. Their mission is to break the stigma that makeup is only for women and empower men to feel comfortable and confident in wearing makeup. War Paint provides a range of high-quality makeup products, including foundations, concealers, and brow gels, that cater to the unique needs and preferences of the male consumer. By offering a safe and inclusive space for men to explore and embrace makeup, War Paint aims to redefine traditional beauty standards and encourage self-expression.