Tresluce Beauty, founded by Becky G, is a conscious beauty brand that celebrates Latinx heritage and culture through its cruelty-free and vegan-friendly products. The brand aims to empower and inspire its customers by offering high-quality, ethically-made beauty essentials that embrace diversity and promote self-expression. Tresluce Beauty's range of products, from vibrant eyeshadows to bold lipsticks, allows everyone to explore their creativity and showcase their unique style while staying true to their values.