Ruka is a brand that celebrates Black women and creates hair care products designed specifically for their unique hair textures. The brand's mission is to provide high-quality, nourishing products that cater to the diverse needs of curly, coily, and textured hair. Ruka's formulas are crafted with real hair types in mind, empowering Black women to embrace their natural beauty and achieve more defined, manageable curls and coils. The brand focuses on addressing the specific challenges faced by women with afro-textured hair, offering solutions that promote healthy hair growth, moisture retention, and overall hair wellness.