Rotten™ is a brand that specializes in producing unique and innovative gummy worm products. Their gummy worms are made with a sickeningly delicious taste, while being 60% less in sugar content and packaged in compostable materials. Rotten™ caters to the 'freaks' and those who enjoy indulging in unique and unconventional snacks, providing a fun and guilt-free way to satisfy their cravings. The brand aims to offer a differentiated experience in the gummy worm category, appealing to consumers who are looking for a more adventurous and sustainable snacking option.