CUUP is a direct-to-consumer lingerie brand that offers a range of comfortable, minimalist, and stylish underwear designed to empower women. With a focus on fit, quality, and inclusivity, CUUP aims to simplify the bra shopping experience by providing a curated selection of essential styles in a wide range of sizes. Their products are crafted using premium materials and innovative construction techniques to ensure optimal support, comfort, and durability, making CUUP a go-to choice for modern women seeking functional and fashionable intimate apparel.