Mindful Oral Care is a brand that focuses on providing natural and scientifically-backed oral care products to promote overall health and wellness. By combining the best of nature and modern science, Boka, the brand's flagship product, aims to heal the mouth and nourish the body. The brand's mission is to help consumers improve their oral hygiene and achieve a healthier, happier mouth through their carefully curated selection of toothpastes, mouthwashes, and other oral care essentials.