JOI is a brand that offers plant-based milk bases that are delicious, nutrient-rich, and waste-free. Their products are made from organic oat, almond, cashew, and hemp, and are free of vegetable oil, gums, and preservatives. JOI aims to provide a healthier and more sustainable alternative to traditional plant-based beverages, which are often filled with additives and come in wasteful packaging. Their mission is to help customers say goodbye to 'gross plant beverages, wasteful cartons and spoiled milk' by offering a clean, whole-food solution for making plant-based milks at home.