Aday is a sustainable clothing brand that offers a capsule wardrobe of modern essentials and minimalist clothing. Their mission is to provide versatile and high-quality pieces that allow customers to do more with less. Aday sources innovative fabrics and partners with ethical factories to create a collection of timeless, versatile garments that promote outfit repeating and the power of capsule dressing. The brand aims to lift the standard of sustainable fashion by offering a curated selection of carefully designed, long-lasting wardrobe staples.