100% PURE is a beauty brand committed to creating organic, natural, and cruelty-free makeup and skincare products. They offer a wide range of award-winning beauty essentials, including cosmetics, facial care, body care, and hair care products, all formulated with pure, plant-based ingredients. 100% PURE aims to provide health-conscious consumers with high-quality, effective alternatives to conventional beauty products that often contain harsh chemicals and synthetic additives.